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Other · Full-time

Recruitment agency · Bridge Talent Group

Business Development Executive - Fintech

Employer not disclosed by agency

NairobiMid level · Not statedDeadline not stated by agencyChecked 2 Oct 2026
Illustration of an office desk with a laptop, notebook and Kenyan flag.

About this role

Role overview

We are looking for a Business Development Executive to drive new business, develop strategic client relationships and convert opportunities into revenue. This is a market-facing, full-cycle sales role. You will be responsible for identifying prospects, developing relationships with decision-makers, understanding client requirements, positioning the right solutions and taking opportunities through negotiation and closure. The role will suit someone who is comfortable selling complex B2B technology, preferably financial solutions and engaging senior stakeholders within organisations.

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About the Company

Our client is a global fintech and technology company providing innovative solutions across banking, financial services, payments and digital financial ecosystems. With a presence across multiple markets, they partner with financial institutions, businesses and other organisations to deliver technology-led solutions that enable digital transformation and financial inclusion.

Customer Acquisition

  • Identify and develop new business opportunities across assigned markets and customer segments.
  • Prospect and engage potential customers through direct outreach, referrals, networking, events and market research.
  • Build relationships with key decision-makers and influencers within target organisations.
  • Develop and maintain a healthy pipeline of prospective customers.
  • Convert qualified prospects into paying customers.
  • Take ownership of the complete business development cycle from prospecting to closure.

Revenue & Business Growth

  • Deliver agreed individual and team revenue targets.
  • Identify opportunities for new business, cross-selling and expansion within existing relationships.
  • Prepare and present commercial proposals, presentations and business cases.
  • Lead commercial discussions and negotiations with prospective customers.
  • Ensure opportunities progress consistently through the sales pipeline towards closure.
  • Maintain focus on both revenue generation and collection/realisation of business value .

Lead Generation & Pipeline Management

  • Generate and qualify new leads on a continuous basis.
  • Maintain an active pipeline of qualified opportunities.
  • Track opportunities through different stages of the sales cycle.
  • Maintain accurate CRM and sales pipeline information.
  • Develop clear action plans for priority opportunities.
  • Regularly review pipeline quality, ageing, probability and expected closure dates.
  • Ensure sufficient pipeline coverage to support current and future revenue targets.

Conversion & Sales Effectiveness

  • Improve conversion of qualified leads into paying customers.
  • Understand customer requirements and align them with appropriate Craft Silicon solutions.
  • Conduct effective product presentations, demonstrations and solution discussions.
  • Coordinate with internal teams to ensure proposals are accurate, relevant and commercially viable.
  • Follow up consistently until opportunities are converted or formally closed.

Client Engagement & Relationship Management

  • Build and maintain strong relationships with customers and prospects.
  • Ensure effective communication throughout the sales and onboarding process.
  • Understand customer expectations and identify opportunities to improve the customer experience.
  • Support smooth customer onboarding in collaboration with relevant internal teams.
  • Obtain and monitor customer feedback and onboarding satisfaction.
  • Address client concerns promptly and escalate issues where necessary.

Market Research & Competitive Intelligence

  • Monitor market trends, customer requirements and emerging business opportunities.
  • Track competitor activities, offerings and positioning.
  • Provide actionable market and competitive intelligence to management.
  • Identify potential new markets, customer segments and partnership opportunities.
  • Submit relevant market insights that can support Craft Silicon's commercial strategy.

Business Development Events & Market Visibility

  • Represent Craft Silicon at business development events, conferences, expos, forums and customer meetings.
  • Identify opportunities to build the company's market visibility and business network.
  • Develop relationships with industry stakeholders, consultants, partners and other relevant ecosystem participants.
  • Convert networking and event participation into measurable business opportunities.

Cross-Functional Collaboration

  • Work closely with Product, Marketing, Technology, Implementation, Finance and other relevant teams.
  • Translate customer requirements into clear internal briefs.
  • Coordinate internally to ensure proposals and solutions meet customer requirements.
  • Share market intelligence, customer feedback and business opportunities with relevant teams.
  • Contribute to product and commercial discussions based on customer and market feedback.

Reporting & Sales Discipline

  • Submit accurate weekly, monthly and quarterly sales reports within agreed timelines.
  • Maintain accurate records of leads, opportunities, customer interactions and pipeline status.
  • Provide regular updates on key opportunities, risks, expected closures and management support required.
  • Ensure all sales activities and pipeline information are properly documented.
  • Participate actively in sales reviews and performance discussions.

What We're Looking For

  • Bachelor's degree in Business Administration, Marketing, Sales, Commerce, Information Technology, Finance or a related field.
  • 5–8 years of experience in sales, business development, enterprise sales or consultative selling.
  • Proven experience acquiring new customers and developing a qualified sales pipeline.
  • Experience managing the full sales cycle , from prospecting through negotiation and closure.
  • Experience engaging senior decision-makers and institutional clients.
  • Strong commercial negotiation and presentation skills.
  • Strong relationship-building and business development capability.
  • Good understanding of CRM and pipeline management.

Experience selling technology, fintech, banking, payments, financial services or other B2B solutions will be highly desirable.

What Will Set You Apart

You will stand out if you have experience selling complex technology solutions into banks, SACCOs, MFIs, insurance companies, fintechs, corporates or other institutional clients , and can demonstrate a track record of converting new relationships into revenue.

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