Operations · Full-time
Recruitment agency · Bridge Talent GroupBrand Manager
Employer not disclosed by agency

About this role
This plain-English summary was prepared by work.ke from the original advert. Confirm all details on the source before applying.
Role overview
A company in Nairobi is looking for a Brand Manager to lead the brand's commercial success and strategy. This full-time role suits someone with experience in brand or commercial management, especially in consumer goods or FMCG sectors.
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What you will do
- Develop and implement the brand strategy and annual plans to guide market positioning and commercial goals.
- Manage revenue, profit, and sales performance across all channels, taking corrective actions when needed.
- Coordinate with Marketing, Sales, Product, Finance, and Supply Chain teams to ensure aligned priorities and smooth execution.
- Oversee go-to-market activities, including visibility, distribution, and in-store execution standards.
- Lead marketing campaigns to build brand awareness, trust, and preference using insights and research.
- Manage product lifecycle, identify innovation opportunities, and optimize product portfolio.
- Enhance customer experience by monitoring service quality, feedback, and data capture.
- Establish governance frameworks, maintain performance reporting, and manage the brand budget effectively.
- Build and lead a high-performing team with clear KPIs and a culture of ownership.
Requirements
- Bachelor's degree in Business, Marketing, or related field is required.
- An MBA qualification is preferred.
- 7 to 10 years of experience in brand, category, or commercial management is required.
- Experience in consumer goods, retail, or FMCG sectors is required.
- Proven ability to drive growth and execute strategies is required.
- Experience in managing cross-functional teams is required.
- Strong commercial and financial understanding is required.
- Analytical and data-driven skills are required.
- Strong project management skills are required.
- Excellent communication and stakeholder management skills are required.
How to apply
Apply through the employer's official contact, providing your application as requested. The employer has not published a closing date.