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Operations · Full-time

Recruitment agency · Bridge Talent Group

Brand Manager

Employer not disclosed by agency

NairobiManager · Not statedDeadline not stated by agencyChecked 13 Nov 2026
Illustration of an office desk with a laptop, notebook and Kenyan flag.

About this role

This plain-English summary was prepared by work.ke from the original advert. Confirm all details on the source before applying.

Role overview

A company in Nairobi is looking for a Brand Manager to lead the brand's commercial success and strategy. This full-time role suits someone with experience in brand or commercial management, especially in consumer goods or FMCG sectors.

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What you will do

  • Develop and implement the brand strategy and annual plans to guide market positioning and commercial goals.
  • Manage revenue, profit, and sales performance across all channels, taking corrective actions when needed.
  • Coordinate with Marketing, Sales, Product, Finance, and Supply Chain teams to ensure aligned priorities and smooth execution.
  • Oversee go-to-market activities, including visibility, distribution, and in-store execution standards.
  • Lead marketing campaigns to build brand awareness, trust, and preference using insights and research.
  • Manage product lifecycle, identify innovation opportunities, and optimize product portfolio.
  • Enhance customer experience by monitoring service quality, feedback, and data capture.
  • Establish governance frameworks, maintain performance reporting, and manage the brand budget effectively.
  • Build and lead a high-performing team with clear KPIs and a culture of ownership.

Requirements

  • Bachelor's degree in Business, Marketing, or related field is required.
  • An MBA qualification is preferred.
  • 7 to 10 years of experience in brand, category, or commercial management is required.
  • Experience in consumer goods, retail, or FMCG sectors is required.
  • Proven ability to drive growth and execute strategies is required.
  • Experience in managing cross-functional teams is required.
  • Strong commercial and financial understanding is required.
  • Analytical and data-driven skills are required.
  • Strong project management skills are required.
  • Excellent communication and stakeholder management skills are required.

How to apply

Apply through the employer's official contact, providing your application as requested. The employer has not published a closing date.

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