Trade Marketing Manager

• Develop and maintain brand and merchandising standards for Sun King's product presentation across shops and trade points.
• Collaborate with the creative team to create clear visual guidelines for marketing materials and displays.
• Conduct audits of shops and trade outlets to check compliance with established marketing standards and report gaps.
• Review marketing execution plans and sales data to identify performance issues and recommend improvements.
• Plan and oversee brand visibility activities at retail outlets, markets, and trading centres across Kenya.
• Manage shop branding, refurbishment programmes, and monitor related budgets.
• Coordinate procurement, distribution, and maintenance of visibility assets for Energy Officers.
• Prepare monthly trade marketing performance reports and maintain compliance trackers.
• Work with sales, activation managers, and commercial teams to coordinate marketing execution and apply sales insights.

• Hold a degree in Marketing, Business Administration, or a related discipline.
• Have at least four years' experience in trade marketing, retail marketing, or sales-linked marketing, preferably in consumer durables, FMCG, telecommunications, or distribution sectors.
• Be skilled in using sales data to develop shop-level and trade marketing strategies.
• Have experience managing agencies, vendors, and marketing budgets.
• Be able to create, interpret, and present performance dashboards and translate data into actionable recommendations.
• Understand how marketing activities relate to sales volumes, profit margins, and customer behaviour.
• Be willing to spend time in shops and trade locations and travel across Kenya.
• Possess strong communication skills to clearly explain standards and plans to various stakeholders.
• Be capable of establishing trade visibility standards and gaining adoption across product and brand managers without direct authority.

Sun King offers professional growth opportunities in a dynamic, high-impact industry with a collaborative and diverse work environment. There are structured learning and development programmes to support leadership and professional skills development.

Apply through the employer's official contact by submitting your application before the closing date. The employer has not published a closing date.