Social Media Officer

• Develop and execute a social media content calendar with engaging posts including videos, graphics, and written copy to promote tourism, fundraising, and conservation impact.
• Position Ol Pejeta as a unique safari destination highlighting conservation-led travel benefits.
• Provide live coverage of key events and product launches with engaging updates and behind-the-scenes content.
• Manage community engagement by responding to user comments and queries across social media channels.
• Collaborate with the Digital Marketing Manager to implement campaigns that drive tourism and fundraising.
• Monitor social media trends, algorithm changes, and viral content to adjust content strategy accordingly.
• Produce monthly and quarterly reports on social media performance and recommend improvements based on data.
• Identify and engage Kenyan influencers and celebrities for partnerships to promote Ol Pejeta's products.
• Create content supporting fundraising campaigns to protect endangered species and community programs.

• Bachelor's degree in digital marketing, Journalism, Business, or related field.
• At least 3 years of experience managing social media for conservation, travel, or corporate brands.
• Strong knowledge of social media algorithms and best practices on platforms like Meta, X, TikTok, and LinkedIn.
• Excellent copywriting, proofreading, and communication skills aligned with Ol Pejeta's brand voice.
• Proficiency in photo and video editing using Adobe Creative Cloud apps and CapCut.
• Experience with social media management tools such as HootSuite or Sprout Social.
• Passion for creativity and technical skills in social media management.
• Attention to detail and ability to produce high-quality video reels and content.
• Ability to keep up with social media trends and viral tactics.
• Capacity to work under deadlines with minimal supervision and good organisational skills.

Send your CV and application letter through the employer's official contact with the subject line "Social Media Officer". Applications must reach the employer by Tuesday, 17 November 2026.