Sales and Marketing · Full-time
Recruitment agency · Career Directions LimitedSenior Manager, Growth & Marketing – Africa
Employer not disclosed by agency

About this role
This plain-English summary was prepared by work.ke from the original advert. Confirm all details on the source before applying.
Role overview
A company in Nairobi is hiring a Senior Manager for Growth & Marketing to lead subscriber growth and revenue across African markets. This full-time role suits someone with experience in digital subscription, streaming, fintech, mobile, or technology sectors, who can use data and partnerships to drive results.
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What you will do
- Drive subscriber growth, revenue, engagement and retention across African markets.
- Analyse data from GA4, revenue dashboards and customer information to identify trends and opportunities.
- Develop content and audience strategies focused on customer acquisition, conversion and retention.
- Manage strategic partnerships with telco and digital distribution operators like MTN, Safaricom and Vodacom, including negotiations and renewals.
- Collaborate with Product, Finance, Marketing and Content teams to improve pricing and customer journeys.
- Lead a regional team by setting KPIs, targets and ensuring accountability.
- Monitor market and competitor trends to find new growth opportunities.
- Present data-driven commercial recommendations to the CEO and senior stakeholders.
Requirements
- Bachelor's degree in Marketing, Business, Communications, Sales, Economics, Analytics or related field.
- Experience in digital subscription, streaming, media, fintech, mobile, technology or consumer digital businesses.
- Proven success in growing subscriber, customer or user base and generating revenue.
- Experience managing telco, digital distribution, billing or technology partnerships in African markets.
- Strong practical knowledge of GA4, revenue dashboards and customer/marketing analytics.
- Understanding of ARPU, churn, conversion, acquisition, engagement and retention metrics.
- Strong skills in content marketing and audience development.
- Experience leading regional or distributed teams.
- Excellent commercial, negotiation, communication and stakeholder management skills.
- Strong ability to analyse subscriber, revenue, content and marketing data independently and translate insights into commercial actions.
How to apply
Apply through the employer's official contact. The employer has not published a closing date.