Sales and Marketing · Not stated
Recruitment agency · AccurexSALES AND MARKETING, SALES
Employer not disclosed by agency

About this role
Job Role
The Sales & Marketing Officer is responsible for driving business growth through strategic marketing initiatives, direct client engagement, and community penetration. The role combines online marketing, physical outreach, and relationship-building to expand market presence and generate revenue. The ideal candidate is proactive, persuasive, and customer-focused, with strong networking skills and the ability to convert leads into long-term clients.
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PURPOSE OF THE ROLE
- Increase brand visibility and market penetration.
- Build and maintain strong client relationships.
- Drive sales growth through online and offline channels.
- Expand presence in communities, institutions, and estates.
- Support marketing campaigns and promotional activities.
- Ensure alignment of sales targets with organizational goals.
DUTIES AND RESPONSIBILITIES
Sales Development & Client Acquisition
- Conduct physical visits to institutions, estates, and communities to promote products/services.
- Identify and pursue new business opportunities.
- Convert leads into paying customers through persuasive selling.
- Maintain a pipeline of prospects and track conversion rates.
Online & Digital Marketing
- Execute online marketing campaigns across social media, email, and digital platforms.
- Join and engage in online communities relevant to target markets.
- Monitor digital trends and optimize campaigns for maximum reach.
- Generate online leads and nurture them into sales.
Community Engagement & Market Penetration
- Build networks within estates, organizations, and local communities.
- Organize promotional events, activations, and roadshows.
- Represent the company at trade fairs, exhibitions, and networking forums.
- Strengthen brand presence in target areas.
Client Relationship Management
- Maintain strong relationships with existing clients.
- Provide timely updates, feedback, and after-sales support.
- Handle client inquiries and resolve complaints professionally.
- Support retention strategies to ensure repeat business.
Reporting & Documentation
- Prepare weekly and monthly sales reports.
- Track marketing campaign performance and ROI.
- Maintain accurate client records and sales documentation.
- Provide insights and recommendations for continuous improvement.
QUALIFICATIONS
- Bachelor’s Degree in Marketing, Business Administration, Sales Management, or related field.
- Minimum 2–4 years’ experience in sales, marketing, or business development.
- Experience in online marketing and client-facing roles is highly preferred.
- Knowledge of CRM tools and digital marketing platforms is an added advantage.
COMPETENCIES
- Sales strategy & lead generation
- Online marketing & social media management
- Client relationship management
- Market research & analysis
- Reporting & presentation skills
- Negotiation & closing deals
- Strong interpersonal and networking ability
- Excellent communication and persuasion skills
- Self-driven and results-oriented
- High adaptability and resilience
- Strong organizational and time management skills
- Customer-centric mindset
Must have
Digital Marketing & Social Media Management
Sales & Lead Generation
client relationship management Communication & Persuasion
Good to have
Communication & Persuasion
Market research & analysis
Salary disclosed: KES 30,000 - 35,000