Other · Full-time
Direct employerIntegrated Connections & Martech Executive
KenyaNot stated · Not statedCloses Friday, 6 November 2026, 00:00 EATChecked 29 Oct 2026
Published by employer
About this role
This plain-English summary was prepared by work.ke from the original advert. Confirm all details on the source before applying.
Role overview
Safaricom PLC is hiring an Integrated Connections & Martech Executive to join their Consumer Business Unit in Kenya. This entry-level role suits candidates with 3 to 5 years of experience in marketing, media, or campaign operations, who want to support integrated brand connections and marketing technology activities.
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What you will do
- Assist in turning omnichannel media strategies into actionable plans across various channels including TV, radio, digital, and programmatic media.
- Prepare and maintain campaign trackers, briefs, and checklists to ensure timely campaign delivery.
- Support tracking and reporting of campaign performance metrics such as reach, engagement, conversion, and return on marketing investment.
- Collaborate with teams to support audience segmentation, campaign targeting, and personalization efforts.
- Coordinate campaign delivery tasks across different stages of the customer journey and provide updates on progress and risks.
- Manage day-to-day follow-ups with agencies and partners, maintaining documentation and escalating issues when necessary.
- Support adoption of marketing technology tools, customer data platform enablement, and ensure compliance with data privacy and campaign governance standards.
Requirements
- Bachelor's degree in Business, Marketing, Communications, Data Analytics, Computer Science or related field.
- 3 to 5 years of relevant experience in brand management, media, digital marketing, performance marketing, marketing technology, customer engagement, or campaign operations.
- Practical experience with media planning, digital campaign execution, performance tracking, audience segmentation, and marketing technology tools.
- Familiarity with campaign performance metrics including reach, engagement, conversion rates, return on marketing investment, customer acquisition cost, and brand indicators.
- Experience with Customer Data Platforms, marketing automation, analytics platforms, or similar campaign technologies is preferred.
- Ability to coordinate multiple stakeholders including agencies and internal teams, maintain accurate documentation, and support timely delivery.
- Experience in telecom, fintech, digital ecosystems, or large consumer-facing organisations is an advantage.
How to apply
Apply on the employer's application page. The closing date for applications is Friday, 6 November 2026.