Customer Service · Full-time
Recruitment agency · Career Directions LimitedCustomer Development Lead (Modern Trade) - Beverages
Employer not disclosed by agency
Kisii / Bungoma / Nairobi / Kisumu / Nakuru / Eldoret / Thika / Nyeri / MachakosSenior · Not statedDeadline not stated by agencyChecked 19 Oct 2026
About this role
This plain-English summary was prepared by work.ke from the original advert. Confirm all details on the source before applying.
Role overview
A company is hiring a Customer Development Lead for the Modern Trade beverage sector. The role is based in various locations across Kenya including Kisii, Nakuru, Bungoma, Eldoret, Nyeri, Thika, Nairobi, Machakos, and Kisumu. This position suits experienced professionals with a strong background in FMCG and beverage categories, especially those skilled in managing supermarkets and key accounts.
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What you will do
- Manage supermarkets and minimarts under distributors and regional second lines.
- Achieve Joint Business Plan (JBP) objectives and quarterly targets.
- Increase product visibility, shelf share, availability, and execute promotions.
- Negotiate for additional display spaces and new product listings.
- Oversee merchandising teams and third-party service providers.
- Monitor market trends and competitor activities.
Requirements
- Have 7 to 10 years of total FMCG experience.
- Hold at least 5 years of experience in the Beverage category.
- Have strong experience in Modern Trade managing supermarkets and key accounts.
- Demonstrate proven ability in managing Joint Business Plans (JBPs).
- Possess practical experience with planogram implementation and shelf-space negotiations.
- Have experience executing consumer promotions, product launches, and visibility initiatives.
- Be skilled in managing merchandisers and third-party vendors.
- Have strong distributor and stakeholder management skills.
- Be capable of independently driving new product listings and account development.
How to apply
Apply through the employer's official contact. The employer has not published a closing date.