Customer Service · Full-time
Recruitment agency · Career Directions LimitedCustomer Development Lead (Modern Trade) - Beverages
Employer not disclosed by agency
Nairobi / Kisumu / Thika / Nyeri / MachakosSenior · Not statedDeadline not stated by agencyChecked 12 Nov 2026
About this role
This plain-English summary was prepared by work.ke from the original advert. Confirm all details on the source before applying.
Role overview
A company is hiring a Customer Development Lead for Modern Trade in the beverage sector. The role is based in Kenya, with opportunities in Nyeri, Nairobi, Thika, Machakos, or Kisumu. This position suits someone with extensive FMCG and beverage experience who can manage supermarkets and key accounts effectively.
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What you will do
- Manage supermarkets and minimarts under distributors and regional second lines.
- Achieve Joint Business Plan objectives and quarterly targets.
- Increase product visibility, shelf share, availability, and execute promotions.
- Negotiate for additional product displays and new listings.
- Oversee merchandising teams and third-party service providers.
- Monitor market trends and competitor activities.
Requirements
- Have between 7 and 10 years of FMCG experience.
- Have at least 5 years of experience in the beverage category.
- Possess strong experience in Modern Trade managing supermarkets and key accounts.
- Have proven experience managing Joint Business Plans (JBPs).
- Be skilled in planogram implementation and negotiating shelf space.
- Have experience executing consumer promotions, product launches, and visibility initiatives.
- Be experienced in managing merchandisers and third-party vendors.
- Have strong distributor and stakeholder management skills.
- Be capable of independently driving new product listings and account development.
How to apply
Apply through the employer's official contact. The employer has not published a closing date.