Senior Lifecycle Manager

• Develop and manage a comprehensive lifecycle marketing strategy including onboarding, engagement, upsell, reactivation, win-back, and loyalty phases.
• Create and implement customer journeys across multiple channels such as email, push notifications, SMS, WhatsApp, in-app messaging, and telesales, tailored to customer behaviour and product usage.
• Design segmentation and targeting methods that enable large-scale personalisation using persona-based, behavioural, and predictive models.
• Utilise AI-driven automation for real-time triggers, churn risk assessment, upsell opportunities, and dynamic content delivery.
• Improve customer journeys through testing methods like A/B and multivariate experiments focusing on lifetime value, retention, churn, and customer acquisition cost recovery.
• Manage CRM systems including Customer.io, Mixpanel, and Salesforce, collaborating with engineering and data teams to enhance workflows and data quality.
• Work closely with performance, brand, and product marketing teams to ensure consistent messaging and a seamless customer experience.
• Set and monitor key performance indicators related to customer lifecycle and report results to senior management.
• Lead and develop a team of lifecycle marketers, CRM analysts, and automation specialists.

• At least 3 years of experience in lifecycle, CRM, retention, or performance marketing, preferably in real estate.
• Proven expertise in scaling lifecycle programmes using marketing automation platforms such as Customer.io, Braze, Iterable, or Salesforce.
• Strong data skills including segmentation, cohort analysis, and attribution, with familiarity with tools like Mixpanel, GA4, CDPs, and Looker/Tableau.
• Experience applying AI and machine learning in marketing contexts, including personalisation engines, churn prediction, lifetime value forecasting, or content automation.
• Ability to collaborate effectively with Product, Data, Growth, and Customer Experience teams to achieve measurable business results.
• Excellent project management and communication abilities.
• A proactive approach to testing, learning, and implementing scalable systems.
• Strategic thinking combined with sound commercial judgement.
• A practical, results-driven leadership style with a focus on action.
• Strong communication skills capable of influencing senior stakeholders and cross-functional teams.
• Flexibility and resilience to adapt in complex and rapidly evolving environments.

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