Sales and Marketing · Full-time
Direct employerMarketing & growth Lead

Published by employer
About this role
This plain-English summary was prepared by work.ke from the original advert. Confirm all details on the source before applying.
Role overview
Enko Education in Nairobi is seeking a Marketing & Growth Lead to develop and expand the marketing and admissions functions across its KISC school network. This full-time role suits someone entrepreneurial with strong business sense and a hands-on approach to building growth strategies in education.
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What you will do
- Develop and implement growth plans to meet student enrolment and revenue goals.
- Identify opportunities to attract and retain families and expand reach.
- Manage lead-generation activities such as partnerships, referral programmes, events, and outreach.
- Monitor admissions processes to find and fix conversion issues.
- Support fee-setting through market research and competitor analysis.
- Design and improve marketing and admissions operations and processes.
- Coordinate marketing campaigns, digital initiatives, open days, and recruitment events.
- Work closely with school leaders and teams to align priorities and drive results.
- Support and guide Marketing Officers and admissions teams across campuses.
Requirements
- At least 4 years of relevant experience in business development, growth, project management, marketing, commercial operations, or related fields.
- A Master's degree in Business, Marketing, Management, or a related discipline.
- Proven ability to take ownership of projects and deliver measurable outcomes.
- Strong organisational and project management skills with multitasking ability.
- Commercial awareness and interest in markets and customer insights.
- Analytical skills to use data for decision-making and performance tracking.
- Excellent communication, relationship-building, and stakeholder management skills.
- Proactive, resourceful, and solution-focused approach.
- Ability to work independently and adapt in a dynamic environment.
- Fluency in English.
- Preferred: experience launching projects, building functions, or scaling initiatives.
- Preferred: international or multicultural exposure.
- Preferred: experience in startups, scale-ups, or fast-paced environments.
- Preferred: knowledge of Kenyan or East African markets.
- Preferred: experience in education, admissions, or customer acquisition.
- Preferred: familiarity with CRM tools and digital marketing.
How to apply
Apply through the employer's official contact by submitting your application before the closing date, which the employer has not published. Successful candidates must provide police clearance from all countries lived in during the past 10 years and will undergo reference checks before employment.