Research · Full-time
Direct employerResearch Executive - Futurist

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About this role
This plain-English summary was prepared by work.ke from the original advert. Confirm all details on the source before applying.
Role overview
Safaricom PLC is hiring a Research Executive - Futurist to work full-time in Kenya. This role suits someone interested in analysing future market trends and technological developments to support strategic planning and innovation.
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What you will do
- Conduct horizon scanning across social, technological, economic, environmental, political and regulatory areas.
- Identify and document trends, weak signals and potential disruptions.
- Analyse implications for customers, markets and business models.
- Support the creation of scenarios, trend radars and foresight frameworks.
- Prepare materials for future-thinking workshops.
- Gather, clean and analyse data to understand customer and market directions.
- Track leading indicators and highlight significant changes, opportunities or risks.
- Use approved analytics and AI tools to support forecasting.
- Prepare evidence-based projections with clear assumptions and limitations.
- Monitor competitors, related industries, emerging technologies and new business models.
- Maintain competitor profiles, intelligence trackers and market updates.
- Analyse how market changes may impact revenue, brand and customer experience.
- Draft alerts on emerging threats and opportunities.
- Support identification of new growth opportunities.
- Summarise findings into clear reports and presentations for executives.
- Provide analysis to assist strategy and innovation teams.
- Work with internal stakeholders and research partners to deliver agreed outputs.
- Highlight important signals and emerging risks with supporting evidence.
Requirements
- Bachelor's degree in economics, data science, strategic management, anthropology, business, research or a related field.
- About 3 to 5 years of experience in research, market intelligence, analytics, strategy or related areas.
- Experience with trends, forecasting, futures thinking or predictive analysis is preferred.
- Certification in strategic foresight or analytics is an advantage.
How to apply
Apply on the employer's application page. The closing date for applications is Friday, 6 November 2026.